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About

About IAA .

The International Advertising Association (IAA) is a unique strategic institution that addresses common interests of every discipline across the entire spectrum of marketing communications; these include advertisers, media companies, advertising and interactive agencies, direct marketing firms, as well as individual practitioners.

Started in New York in April 1938, today, IAA is the only global organization representing the interest of the entire marketing and communications industry with well-established presence in over 50 countries.

Website: http://www.iaaglobal.org/

About the Indian Chapter .

Ten years before its establishment in July 1991, as a not-for-profit organization, the Indian Chapter of IAA was known as ‘Association of Persons.’

Over the last 37 years, the Indian Chapter of IAA has successfully developed and delivered many innovative programs and initiatives. One of its most prominent initiative was the advertising self-regulation movement in the country, which also gave birth to the Advertising Standards Council of India (ASCI). The IC-IAA has constantly been at the forefront of representing the industry whenever there was perceived threat to freedom of commercial speech or on occasions that could hinder consumer choice.

Over the last few years, IC-IAA has been actively in action and has received tremendous attention from the global body. It was also felicitated as the best chapter on two occasions, in 2010 and 2014.

Initiatives like the Olive Crown Awards, Leadership Awards, and IndIAA Awards are considered industry benchmarks where the entire industry participates. IAA also is known for its high-profile Debates, Conversations, industry specific Seminars and Emerging Agencies Conclave, all seen as both interesting and illuminating.

About the World Congress .

This Congress will be unique. Over three days, it will address the startlingly simple but profound question “What’s Coming Next” for leaders among marketers, brand custodians and the media.

​This is the 44th edition of the IAA World Congress. It has been a biennial conclave held all over the world where the spotlight is focused on the communications in all its form. World leaders in their respective area of expertise will come to set forth their grand vision for the near future.

Now, for the first time the World Congress comes to India, and no efforts will be spared to make this an unforgettable experience.

The theme of the Congress will be “Brand Dharma” to bring to life the basic principles that a brand has to follow to connect with its customers and society at large.

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